Advertising in the 20th Century - 1193 Words

HISTORY 4990 Artifact Paper- 7UP and Early Advertising Molly Marton February 17, 2011 Advertising as it is known today finds its roots in the industrial expansion of the 1880s. The mass production and the lowering of prices on consumer goods meant that more items were available to more people than ever before. The construction of the transcontinental railroads provided a national market for a companys goods. Advertising a product changed from simply announcing the existence of a product in a dull, dry fashion to persuading the public they needed and deserved to own the product. By developing repeat customers, advertising also helped build brand loyalty for the company. Brand loyalty helps sell other existing and new products to†¦show more content†¦As time went on the advertisements became more complex with lengthy paragraphs that tell you why you need the product, what the product can do for you, and the social and medical benefits the product offers. â€Å"They provided more objective information about the product than subjective information about the hope s and anxieties of the consumer†. In the reading, â€Å"Apostles of Modernity† the author makes a claim that early advertisements were playing off of social anxieties the American public was experiencing at the time due to the shift in norms and values of the evolving American society. Lears explains, â€Å"by the early twentieth century that outlook had begun to give way to a new set of values sanctioning periodic leisure, compulsive spending, apolitical passivity, and an apparently permissive morality of individual fulfillment.† The older culture was suited to a production-oriented society of small entrepreneurs; the newer culture epitomized a consumption-oriented society dominated by bureaucratic corporations.† Scare copy advertising became prominent as the decade progressed. Negative appeal, scare copy sought to jolt the personal consumer into a new consciousness by enacting dramatic episodes of social failures and accusing judgments. Once the dramatic motion was made by the ad it stepped in to offer its help, like a friendly neighbor. T.J Jackson Lears goes on toShow MoreRelatedConsider the Role of Advertising as Part of Graphic Design in the 20th Century2338 Words   |  10 PagesIntroduction Undoubtably there has been a growth in the use of graphics in the advertising industry over the past century. New communication mediums such the internet have opened the flood gate’s for new methods of advertising. Graphics have played a key role in how information is communicated through these new mediums. This paper explores the link bewteen Graphic Design as part of advertsing. The paper explores William Bernbach’s role in modern advertsing as well as considering three seperateRead MoreAunt Jemimas Advertising Campaign from the Late 19th to the Late 20th Century1597 Words   |  7 Pagesinspired them to use this very image as their company logo. Rutt and Underwood used many different ways to exploit this new image. They used posters, live appearances, memorabilia, and of course on the product itself. 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